20 Steve Jobs Quotes on Innovation, Design & Life

The co-founder of Apple changed the world with his vision. These quotes from Steve Jobs reveal his philosophy on creativity, leadership, and living fully.

"Stay hungry. Stay foolish."

Stanford Commencement Speech, 2005

"Your time is limited, so don't waste it living someone else's life."

Stanford Commencement Speech, 2005

"The people who are crazy enough to think they can change the world are the ones who do."

Apple's Think Different campaign

"Innovation distinguishes between a leader and a follower."

On leadership and creativity

"Design is not just what it looks like and feels like. Design is how it works."

New York Times interview, 2003

"The only way to do great work is to love what you do."

Stanford Commencement Speech, 2005

"Sometimes life is going to hit you in the head with a brick. Don't lose faith."

Stanford Commencement Speech, 2005

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose."

On confronting mortality

"Quality is more important than quantity. One home run is much better than two doubles."

On Apple's product philosophy

"I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."

On entrepreneurship

"Have the courage to follow your heart and intuition. They somehow already know what you truly want to become."

Stanford Commencement Speech, 2005

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

BusinessWeek, 1998

"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."

On priorities

"Don't let the noise of others' opinions drown out your own inner voice."

Stanford Commencement Speech, 2005

"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful — that's what matters."

Wall Street Journal, 1993